HOUSTON – The Houston Texans received a Crystal Award from the Houston chapter of the American Marketing Association at the 26th Annual Crystal Awards dinner Thursday evening. The Texans were honored in the category of best Advertising – TV Campaign, Two or More.
The Texans’ winning entry was for the commercial spots that the team produced in 2011. The commercials were a part of the Texans’ “Unleash The Spirit” campaign in which fans told their own stories about what made gameday special to them (). The team selected 10 fans and invited them to Reliant Stadium for a photo and commercial shoot, turning those stories into ads highlighting the emotional and personal benefits of attending Texans games.
The Crystal Awards celebrate the best marketing and public relations efforts in Houston each year. Each entry is judged on five criteria: the situation or challenge presented; the objective(s) of the campaign; its strategy and tactics; its message alignment to the target audience; and its results.
The Texans have signed veteran free agent quarterback , who will compete with T.J. Yates and undrafted rookie Case Keenum for the backup role to .
Beck (6-2, 215), a second-round draft pick out of Brigham Young in 2007, spent the last three seasons with the Washington Redskins. The Redskins run a very similar offensive system to the Texans’ under Mike and Kyle Shanahan.
Schaub is recovering from a Lisfranc injury and will not participate in the team portions of organized team activities (OTAs), which begin May 21. That will give Yates, Keenum and Beck plenty of reps leading up to training camp. Yates has a leg up in the competition after starting seven games for the Texans, including two in the playoffs, as a rookie last season.
Beck, 30, has started seven games in his career — four with the Miami Dolphins as a rookie in 2007 and three with the Redskins in 2011. He has thrown for 1,417 yards with a 58.6 completion percentage, three touchdowns, seven interceptions and a 67.6 passer rating.